Seattle Children’s Research Institute’s Center for Respiratory Biology and Therapeutics Featured in Nature Article

The Center for Respiratory Biology and Therapeutics was featured in a branded content article published today on Nature.com. The article focuses on CRBT’s work to build a transformative “bench to bedside and back” platform to drive the next phase of discoveries and novel therapeutics to improve care for children with respiratory disease.

Drs. Jason Debley, Terri Laguna, and Christopher Goss were interviewed for the article, and the work of many CRBT researchers is highlighted. A call-to-action at the end of the article and related ads direct readers to CRBT’s webpage.
 
This digital placement supports the FY24 and FY25 research institute marketing goal of supporting the enhancement of scientific reputation in key scientific areas, including respiratory biology.

By increasing awareness of Children’s unique research programs and expertise, the efforts aim to boost scientific reputation​, support recruitment goals​, spark new collaboration opportunities, and differentiate Seattle Children’s Research Institute from other pediatric research institutions.
 
The article’s reach is global. Nature.com will promote the article for four weeks (e.g., ads promoting the article across Nature.com and paid social media), and Children’s will amplify these efforts. Nature.com will target the following journals and audience segments:

Journals

Audience Segments
  • Nature
  • Nature Biomedical Engineering
  • Nature Biotechnology
  • Nature Cell Biology
  • Nature Medicine
  • Nature Microbiology
  • Nature Reviews Bioengineering
  • Nature Reviews Drug Discovery
  • Nature Reviews Microbiology
  • Nature Reviews Molecular Cell Biology
  • Biomedical Research
  • Pneumology/Respiratory
  • Preclinical Research
  • COPD/Asthma
  • Pediatrics


The article will live in perpetuity; Children’s owns the content to use as needed​.