The Communications Team provides brand guidelines and design templates to meet the varied needs of our department and to help foster brand consistency. Utilizing these guidelines provides a clear sense of organizational identity. As a department within UW Medicine, we benefit from the wide recognition and strong reputation of the UW Medicine brand. By presenting ourselves consistently and professionally, we reinforce trust, demonstrate unity, and strengthen the reputation of the UW Department of Pediatrics.
Logo
Our logo was created in alignment with UW Medicine’s logo refresh and brand guidance, which was rolled out in September 2025. As a department within UW Medicine, we benefit from a unified connection to their primary logo. When we choose to use a consistent visual expression, it strengthens our reputation and makes us more visible.
Please Note: The department is no longer using the informal “UW Pediatrics” logo, as it does not align with UW Medicine brand guidance and because consistency is an important part of brand identity. However, we will continue to use the text “UW Pediatrics” in tandem with our new logo.
Full Color Vertical
Full color logo with purple text and transparent background for use over light colors:
Full color logo with white text and transparent background for use over dark colors:
Black or White Vertical
Logo with black text and transparent background for use over light colors:
Logo with white text and transparent background for use over dark colors:
Full Color Horizontal
Full color horizontal logo with purple text and transparent background for use over light colors:
Full color horizontal logo with white text and transparent background for use over dark colors:
Black or White Horizontal
Black horizontal logo with transparent background for use over light colors:
White horizontal logo with transparent background for use over dark colors:
Colors & Fonts
UW Pediatrics uses the same shade of purple as the University of Washington, taking advantage of the strong UW brand equity. A modern gradient treatment is also available, which helps add life, movement, and energy to our header, footer, and color blocks. Our secondary palette complements our primary colors, adding flexibility to our communications and also offering a more modern and friendly feel through a variety of hues.
Colors
Purple
CMYK: 93/100/18/21
RGB: 50/0/110
HEX: #32006e
Gold
CMYK: 0/22/100/0
RGB: 255/199/0
HEX: #FFC700
Bright purple
CMYK: 0/70/8/54
RGB: 118/35/108
HEX: #76236C
Light Gray
CMYK: 3/1/0/22
RGB: 195/197/
HEX: #c3c5c8
Accent Teal
CMYK: 100/8/0/42
RGB: 0/137/149
HEX: #008995
Pediatrics Fonts
We follow the UW Medicine standard of using The Encode Sans Normal font family for headlines and titles, and The Open Sans font family for sub-headers and large bodies of text.
Use Calibri for PowerPoints, agendas, fact sheets and email signatures.
Read More
PowerPoint Presentation
UW Pediatrics consists of faculty, staff, and researchers deployed at multiple locations, and with varying presentation needs. The below template reflects the branding of the department, aligned with UW Medicine, and should be used in all settings where department branding is appropriate.
The Communications Team is currently working on a co-branded presentation template, which will reflect both UW Medicine and Seattle Children's branding. Co-branded documents require approval from both institutions. We will update this page and add that template once the co-branding has been approved.
PowerPoint Accessibility Guidance
All slide decks should be created to be accessible in alignment with the requirements of the Americans with Disabilities Act. This template has been formatted with ADA guidelines (WCAG 2.1 Level AA) in mind, but as you add content you will need to take additional steps to maintain accessibility. A checklist and clear instructions for checking accessibility in Microsoft PowerPoint is linked below.
Letterhead
Email Signatures
The preferred email signature format for our department is aligned with UW Medicine's branding. These email signature templates can be used to create your standard signature for all email communications:
Download the UW Pediatrics Email Signature file to customize your own.
Virtual Background
As virtual meetings have become more prominent, you may want a custom background to professionalize your remote location.
UW Pediatrics Virtual BackgroundAdditional Background Options
How to Use a Virtual Background
- Customizing your Zoom Room Background
- Customizing your Zoom Virtual Background
- Customizing your Webex Background
- Customizing your Microsoft Teams Meeting Background
- Customizing your Microsoft Teams Virtual Background
Be aware that the options we have provided here may not work for all systems or devices.
Fact Sheets & Reports
Use the following templates to create a UW Pediatrics fact sheet or report.
Additional Templates
E-Newsletters
UW Pediatrics uses a paid email management system to produce and manage our weekly digital newsletter. We are not currently set up to add division newsletters to this system. If your division is looking to add a newsletter, you can consider:
- Creating a printable newsletter using UW Medicine templates. Please be aware that newsletters saved as PDFs are not advisable due to accessibility concerns.
- Creating a basic html email newsletter in Outlook.
- Using an email automation system like MailChimp or ConstantContact. These options offer some free services, and charge for advanced features or larger recipient lists.
The UW Pediatrics communications team can provide advice and guidance on creating an appropriate email header or template, and design support if you choose to use MailChimp's free tools. Please reach out for additional guidance if needed.
Photography
Photography should follow UW Medicine guidelines and best practices. Make sure that photos prioritize the patient's experience and perspective, capture genuine interactions, and represent a diversity of ages, genders, and ethnicities.
Photos that are used on our website or public-facing materials require the appropriate consent and release form.
While much of our work takes place at Seattle Children's, all photography from Children's hospital and clinics is managed by their marketing and communications team and should not be used for materials not owned by Children's.
Photography Resources
Free Images
There are many free sources of stock images. Stock image choices should follow our same photography standards. They should not be staged, dramatically retouched, or manipulated. They should not be used as decoration only.
Check the licenses and terms of use to confirm that they are free to use, and whether they require specific crediting or attribution.
- The design platform Canva, available through the UW at no cost, has a library of free stock photography and a brand kit with a selection of UW photography.
- Pixabay, Pexels, Unsplash
- POC Specific: Nappy and WOC in tech
- NIH photo library (requires crediting)
- Google photo advanced search (From google, click Images->click "tools" and choose "usage rights" -> "Creative Commons licenses"